DeKalb Entertainment Commission Unveils New Strategic Plan, Brand Logo and Website, Reflecting Transformation and Ushering in the Next Era of Entertainment in the County
DEKALB COUNTY, GEORGIA — The DeKalb Entertainment Commission (DEC), under the leadership of Decide DeKalb Development Authority, launched a new website as well as unveiled a new logo and visual identity, the first update since the DEC was formed in 2014. DEC is rolling out its new look in time for its 10th Anniversary in 2024, which marks the next phase of the entertainment industry in DeKalb County.
“Our biggest priority is to bring DeKalb Entertainment Commission’s website and branding to a new level – one that is consistent with how much the Commission has evolved and grown, much like the entertainment sector has in DeKalb and the state of Georgia,” said Shelbia Jackson, Director. “Providing a fresh, friendly, and easy-to-use website is key to our mission of being the heart of the county’s entertainment industry.”
In 2024, DEC will also launch a new 5-year strategy that will focus on continued growth of the entertainment industry in DeKalb which includes Film and TV Production, Music, and Interactive Entertainment. The new strategic plan aims to boost established entertainment businesses while maintaining a production-friendly environment, fostering job expansion, and stimulating economic development. In line with this initiative, DeKalb’s recent growth in studio infrastructure now registers in at roughly 3 million square feet of production space, primarily from Assembly Studios, Shadowbox Studios and Electric Owl Studios. These companies represent nearly $3 billion in economic impact to DeKalb. Additionally, DeKalb’s unique outdoor locations and its 13 municipalities includes Arabia Mountain National Heritage Area, vibrant downtown main streets, and picturesque rural landscapes.
DEC’s new strategic direction, new website and new look and feel represents a commitment to its vital role and purpose that has been carried out since its formation: being at the forefront for ensuring that DeKalb is a world-class location that not only benefits entertainment companies but also has an economic impact for the area by providing high-paying jobs and investment within the industry.
“The DeKalb Entertainment Commission has undergone a transformative journey since its inception, emerging as a trailblazer”, said Terra Washington, VP of Marketing Communications at Decide DeKalb. We are thrilled to embark on the next chapter for DEC, as its fresh, contemporary appearance empowers DeKalb County to make a grander and more impactful presence. The innovative website and reinvigorated branding lay the foundation for DeKalb to continue attracting the entertainment industry and showcasing the diverse offerings that await businesses and individuals alike.”
DeKalb Entertainment Commission’s Updated Look Includes:
- New Website: DEC’s primary goal was to create a more user-friendly and responsive resource for those looking to film in DeKalb County, GA as well as for local businesses that support the entertainment industry. The newly designed website features improved functionality and easy access to essential information to help location scouts find the perfect filming location in DeKalb while also ensuring the permitting process is easy and efficient. An all-new locations gallery of filming sites has also been added.
- New Logo: A new visually distinct “D”, which heroes DeKalb County as a leader in film and entertainment
- New Brand Colors: An updated color palate that introduces bold and bright new colors that represent vibrancy with a contemporary edge while being effortlessly elegant. In demonstrating DEC’s alignment with Decide DeKalb, the design also honors the colors associated with Decide DeKalb, underscoring the steadfast dedication to highlighting the pivotal role of entertainment to economic development.
- New Mission Statement: DeKalb Entertainment Commission is the heart of the county’s entertainment industry and creative community that passionately serves the industry’s expansion by offering programs and services that drive job growth, continuous investments, and longevity for DeKalb County.
DeKalb Entertainment Commission’s new website was designed by INMO Creative. INMO’s Co-Founder and Managing Director, Heather Gibbons said, “By creating an aesthetically pleasing site with easily accessible information, DEC can now serve as a gateway for production companies, location scouts, and a viable workforce network. The new website serves as a powerful information hub that connects the entertainment ecosystem in DeKalb County.”
DeKalb Entertainment Commission’s new website is currently live and will be followed by a comprehensive rollout in 2024, strategically aligning with the launch of DEC’s 5-year Plan. The timing also sets the stage for celebrating with Georgia’s Film Office as they prepare to commemorate 50 Years of Film.
Terra Washington, VP of Marketing Communications, Decide DeKalb
About DeKalb Entertainment Commission
The DeKalb Entertainment Commission, a division of Decide DeKalb Development Authority, is the primary driving force attracting and expanding businesses supporting the film, television, music, and digital entertainment industry in DeKalb County. To help DeKalb businesses thrive, it is building a supportive, collaborative infrastructure. DeKalb County is home to a diverse population of 760,000 who live in the City of Atlanta as well as the cities of Decatur, Dunwoody, Chamblee, Pine Lake, Stone Mountain, Stonecrest, Lithonia, Doraville, Brookhaven, Clarkston, Avondale Estate, and Tucker.